Speaking Is the Most Cost-Effective Way to Attract New Clients

There are many community organizations looking for speakers. You can market to prospects by giving a simple, low-stress presentation. This is how you can make the most of your time.
Maybe you have tried to speak with no success before.
It can be overwhelming to know how to secure a speaking engagement. What topic will you discuss? What should you prepare? These are the questions that will stop many therapists from pursuing their profession. My experience has been that private practitioners are too busy and have too many preparations for community presentations. They also leave the event wondering whether they will ever receive an inquiry call from any of the attendees. There’s an easier way. There is no need to work so hard.
You can transform from a frustrated, confused, or nervous presenter to one that is confident, organized, and easy to present.
Talking can be fun and profitable. Do you find this funny? It can be fun and easy when you:
You have a formula you can use for any occasion
You can prepare less content, but have more interaction with your audience
You can reframe your speaking to be ‘connecting and needing others’
You have a way of managing the inevitable nerves and making the audience feel comfortable.
You have an easy-to-follow system to convert a portion of your audience into paying clients.
Talking helps people to get a feel for what it would be like being in your office. It also allows them to spend time with you. Positive therapy outcomes are best predicted by “attunement”. Imagine giving a group of people the feeling of attunement in a community presentation. This could be a powerful way to grow your practice.

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The interpersonal skills that you use every day are used when speaking. People feel more motivated when you organize your talks so that there is plenty of interaction. This is possible if you don’t try and be a presenter, but simply be you in the session.
Talking allows you to communicate face-to-face. We are a culture that longs for connection. People can meet in community presentations to connect with each other and with one another.
Your credibility is built by speaking. When presenting, one of my goals is to be perceived as an “approachable expert”. This can be achieved by a “signature talk”, and the natural curiosity and compassion of the audience.
Your marketing time can be very productive if you speak. It is a great way of maximizing your marketing time by speaking to a group of people with the same problem as you.
Speaking can help you connect with potential referral sources. Present a talk and your audience (and organizers) will remember and be more likely to refer you.

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